Apricot Consultancy is a global consultancy based in Australia that works with ambitious leaders and change makers to build a more sustainable and inclusive future. They launched the So What Sustainability? podcast series in 2022 as part of their content-based networking strategy, bringing on partners and experts to discuss ESG issues and opportunities.
In late 2022, Apricot Consulting engaged with us to explore innovative methods of scaling content for their episodes. The aim was to leverage content creation to reach new audiences and foster a community.
Our team was excited to work alongside theirs, and we identified several effective strategies for content repurposing and developed a content scaling plan for deployment across different platforms.
